NCAA Partnership 


Northwestern Mutual – Proud Partner of the National Collegiate Athletic Association (NCAA®)

Northwestern Mutual is dedicated to helping others achieve their full potential. It is in that spirit that we are proud to partner with the NCAA®. We believe that through preparation, hard work and embracing the spirit of competition, everyone can achieve that potential – in life and on the field of sports.

Our ongoing support for higher education aligns well with the NCAA mission to focus on the development of student-athletes. Northwestern Mutual has donated more than $11 million to higher education institutions through its matching gifts program over the past five years.


Planning for Success

Northwestern Mutual is proud to announce our exclusive sponsorship of the March 11 issue of Sports Illustrated. This commemorative issue, available to subscribers and on newsstands nationwide, celebrates some of the most memorable moments of the 75 years of March Madness. It includes a custom series presented by Northwestern Mutual that focuses on individuals who have personally experienced the benefits of planning as a key success measure – one that translates from the court to life after basketball. Read their stories:

Ulice Payne: 1977 – Marquette University
Matt Howard: 2010 and 2011 – Butler University
Tommy Kearns: 1957 – University of North Carolina
Thurl Bailey: 1983 – North Carolina State University

Northwestern Mutual Fights Pediatric Cancer with NCAA® Championship Floor

Northwestern Mutual is using the NCAA Men’s Division I Basketball Championship floor to raise money for the fight against childhood cancer. As an official corporate partner of the NCAA®, Northwestern Mutual acquired the floor following the 2013 NCAA tournament, and will turn it into souvenir pieces for fans of the national champion University of Louisville Cardinals. Proceeds will benefit Kosair Children’s Hospital in Louisville. University of Louisville head coach, Rick Pitino, final four floorhas agreed to autograph 1,000 of the souvenir pieces to raise even more money for the cause. “As exciting as it was for us to win the national championship this year, it’s also exciting to be part of this effort to raise money for cancer research,” said Pitino. “It’s all about giving back to the community, and Northwestern Mutual is providing a great example of how to be a good corporate citizen.”

“We take great pride supporting the community that we serve and donating the floor to raise funds for pediatric cancer research is a win for everyone involved,” said John Kordsmeier, president of the Northwestern Mutual Foundation. “We know how passionate basketball fans are in Kentucky and across the country, and this is a way to get even more people involved in the fight against childhood cancer.”

Since 2012, the Northwestern Mutual Foundation in addition to Northwestern Mutual employees, financial representatives and community supporters have contributed $1.4 million in the fight against childhood cancer, which includes helping more than 200 families travel and stay together during their children’s cancer treatments and funding nearly 13,000 hours of critical research projects.

Northwestern Mutual is donating the center and court logo portion of the floor to the University of Louisville to hang in its basketball arena, the KFC Yum! Center. Details of the floor sale will be announced later this summer.

Celebrate the Anniversary of Title IX

Northwestern Mutual salutes the ideals of Title IX and how it opened the doors for female NCAA student-athletes that are many of today’s business and community leaders.

The NCAA in conjunction with ESPN and Creative Street Entertainment recently aired "Sporting Chance." This documentary, sponsored by Northwestern Mutual, recognized individuals who helped shape this ground-breaking equity law.


Related Information