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Northwestern Mutual Primary Products

Planning products

We're all going through something different, but we're wondering the same thing: “What's my next step?” Our financial advisors are here to show you—with the right recommendations on insurance and investments so your money can work its hardest for you.

  • A personalized financial plan designed to help you today,
  • The right type, and amount, of insurance for you,
  • A strategy that balances what you need now with what you want later.
Find out more


When everyone is wondering “what if?” we'll show you what's next. Our financial advisors help you protect your family and keep your goals on track with insurance designed to protect your income and give you financial flexibility.

  • Life insurance,
  • Disability insurance,
  • Long-term care.
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Our financial advisors show you how to make smart money moves, no matter what the markets do—helping you not only make it through this, but make things even better.

  • Investment and retirement strategies,
  • Wealth management,
  • Exclusive market commentary.
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What can we help you with right now?

Whether you're unsure about your retirement savings, family finances, what to do after graduation, or your job situation, we can make a plan for you. Choose what you'd like help with and get articles, how-to guides, tools, and stories of how our financial advisors are guiding people like you through what's happening now so you can come out of it even stronger.

Ready to get started on your plan?

What you get when you work with us:

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An expert to partner with

Someone who understands what's most important to you today and in the days to come. Who thinks of all the what-ifs so you don't have to, guiding you as your life and goals change.

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A plan tailored to your life

You'll get a free, personalized plan that balances your current, and future, priorities. It puts all of the pieces of your financial life in one place, so you can make the best financial choices today and every day after.

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Best-in-class products and services

NerdWallet ranked us number one on their list of Best Life Insurance Companies1 and we're a Top 5 Independent Investment Broker-Dealer.2 That means the right life insurance and investments in one strong financial plan built for any economic environment.

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Here to guide your next step.

Our advisors show you the right financial steps to take today and in the days to come. Here's what you can expect when you work with one:

  • Answers to questions you have, and ones you never knew you had
  • Any financial blind spots and ways to account for them
  • A judgment-free, pressure-free environment
  • Jargon-free conversations
  • A financial partner who sees where you are now and where you want to go

Strength and stability you can count on:

A++ financial strength rating

AAA, Aaa, and AA+ maintaining the highest financial strength ratings of any life insurer from all major rating agencies during this pandemic3

Awarded in the Insurance category: Life & Health industry, Fortune® Magazine's annual survey, 2017

$6.2B in dividends expected to be paid in 2021

in dividends expected to be paid in 20214

Dividends are reviewed annually and are not guaranteed.

160+ years strong through depressions, downturns, two world wars, and pandemics

years strong through depressions, downturns, two world wars, and pandemics

You have questions, we have answers.

What is a financial plan, exactly?

A financial plan helps you make the most of what you have, no matter how much you have, so you can live the life you've always wanted. It takes into account all of your goals and shows you exactly where to spend your money, where to save, and for how long. Find out how we approach financial planning.

Get started on your plan.

What does a financial plan cost?

For the most part, our advisors will design a free financial plan for you. However, some advisors may charge a fee for certain types of planning, but they'll let you know up front.

Get started on your plan.

How can a financial advisor help me?

Our financial advisors will look at your big picture. They'll think of all the what-ifs so you don't have to and guide you through life events big and small, like paying for college, buying a house, getting married, having a baby, adopting a child, retiring or inheriting assets. Get a feel for what it's like to work with our advisors.

To get started on a plan connect with an advisor.

What makes your insurance products better?

At Northwestern Mutual, our recommendations are based on your priorities and what you can afford—so you only get the types of insurance you need, and nothing you don't. And with the highest financial strength ratings in the insurance industry3 and 162 years in this business, we'll be here when you need us.

Get started to learn more about what insurance fits your needs.

How can your advisors help me reach my investing goals?

Most companies focus on short-term gains, we look at your financial big picture to help you get to your goals. Our unique approach brings investments and insurance together to help you grow your wealth while protecting everything you've worked so hard for. Plus, all our financial advisors have ongoing support of our Wealth Management Investment Team which includes CFA® charterholders and experts who provide ongoing thought leadership and market insights.

Connect with an advisor to find out how you can take your investments to the next level.

How is Northwestern Mutual responding to coronavirus (COVID–19)?

While many things are in question, our financial stability is not one of them. We have stood strong for over 160 years, and we have the highest financial strength ratings of any life insurer from all major rating agencies,1 allowing us to face volatility with confidence.

Our advisors are ready to help and are equipped with tools like virtual meetings and secure document sharing. Your advisor can work with you and give ongoing advice by phone or email without you having to leave your home.

To get started on your plan connect with an advisor.

Find out more about what we're doing to help during COVID–19.

How is Northwestern Mutual combating racism and inequality?

We are committed to a culture of inclusion and respect—one that applies the collective ideas, opinions, and creativity of our diverse workforce to deliver the innovative financial solutions our clients need. We're dedicated to fostering an environment where our employees, advisors, clients, and communities feel recognized and respected. Find out more about the steps we continue to take to create a diverse and inclusive culture.

Already a client? Try these FAQs

Let's get started on what's next for you.

Disclaimer footnotes

* Client testimonials may not be representative of the experience of other clients and are not a guarantee of future performance or success.

1 ©2017–2020 and TM, NerdWallet, Inc. All Rights Reserved.

2 Ranking for Northwestern Mutual Investment Services, LLC. Financial Advisor magazine B–D 2019 ranking as measured by gross revenue.

3 Northwestern Mutual continues to have the highest financial strength ratings awarded to any U.S. life insurer by all four of the major rating agencies: A.M. Best Company, A++ (highest), April 2020; Fitch Ratings, AAA (highest), August 2020; Moody's Investors Service, Aaa (highest), July 2020; S&P Global Ratings, AA+ (second highest), June 2020. Third-party ratings are subject to change. Ratings are for The Northwestern Mutual Life Insurance Company and Northwestern Long Term Care Insurance Company.

4 Dividends are reviewed annually and are not guaranteed.

To learn more about Northwestern Mutual Investment Services, LLC and its financial professionals, visit FINRA BrokerCheck®

Visit our Client Relationship Summaries (Form CRS) which provide brief information about our firms that provide brokerage services and advisory services.