Northwestern Mutual

Our Values

At Northwestern Mutual it's our mission to do what’s right, put people first, provide financial strength and take a long-term view.

Our Values

More than a century ago, our leaders had a simple but powerful vision for Northwestern Mutual—to build a company that aspired less to be large than to be safe, ranked first in benefits to policyowners rather than first in size and valued quality above quantity.

These beliefs, captured in an 1888 executive committee statement, are still true today. In fact, they helped shape many of the values that continue to define who we are. Ask anyone in the Northwestern Mutual family, and he or she will proudly tell you what we stand for.

Doing what’s right

Above all, we believe in doing what’s right for our clients. With every important decision, we ask ourselves this poignant question: “Is this in the best long-term interest of our clients?” It’s the primary reason we created a distinctive planning process and evolved from a life insurance company to a financial security company in recent decades. We knew having the solutions to meet all of our clients’ financial needs was the right thing to do.

Doing What's Right

Putting people first

In a nutshell, our business is about helping people succeed, and that starts with putting people first – our clients, employees and financial representatives. We’re passionate about helping people build brighter futures and believe the best way to do that is by building strong, long-term relationships; finding out what matters most to people; and providing the financial guidance, tools and solutions they need to succeed.

Providing financial strength

We’re known for our financial strength and have the highest financial strength ratings awarded to any life insurer by all four of the major rating agencies 1. More than just bragging rights, it means that we’ll be here for the more than 4.2 million clients who are counting on us to help them build a secure future. We not only reserve the capital needed to honor our commitments and survive economic downturns; we also grow our surplus so we can seize opportunities, invest in our people and fund initiatives that will better serve our clients.

Taking a long-term view

Providing the best long-term value for our clients is something else we value. We don’t believe in chasing fads or taking undue risk for short-term gains, so we make every decision with an eye toward the future. It’s how we run our business, design our products and manage our investment portfolio. And it’s an important part of why we’re able to help our clients build a lifetime of financial security.