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About the Rose Bowl Stadium

November 16, 2015 | Rose Bowl

Rose Bowl StadiumFor football fans, January 1 is among the most traditional days on the calendar. Nowhere is that tradition more evident than where millions experience the first perfect sunset of the new year: over the beautiful San Gabriel Mountains on the western rim of the historic Rose Bowl Stadium.

After playing the Rose Bowl Game at nearby Tournament Park in Pasadena on the campus of California Institute of Technology (Caltech) for the first eight Rose Bowl Games, growing crowds made the temporary stands unsuitable.

Like Northwestern Mutual, the Tournament of Roses took the long view for what the game could be, and they set out to make a world-class football venue that would serve generation after generation.

The picturesque Arroyo Seco, about three miles northwest of Caltech, was selected in 1922 for a modern football stadium that could accommodate the growing number of fans flocking to the now-annual tradition.

A Modern Era

To keep up with the times, the stately venue has undergone several improvements over the years.  Though the Rose Bowl Stadium boasted a seating capacity of more than 100,000 for many years, to improve public safety and the overall game experience, several thousand seats were removed for a more comfortable but still robust 89,105.

As part of its most recent $165 million renovation, the Terry Donohue Pavilion added 54 luxury suites, 48 loge boxes, 1200 club seats and a new press box and broadcast center, ensuring the Rose Bowl Stadium will be college football's crown jewel for generations to come.

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