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How Funding Research Is a Game Changer for Childhood Cancer

Insights & Ideas Team •  December 8, 2016 | Rose Bowl 2017

What’s the biggest game changer for a family battling cancer? Time—time to create memories, time to raise more funds, time for research and time to develop lifesaving treatments. The impact funding and research has had in the fight against childhood cancer is the inspiration for our Rose Parade® float, “Waves of Hope.” The float celebrates the joy of being a carefree child. For kids with cancer, that is often possible only because of innovative research and funding.

Mother and daughter Emily and Edie Gilger, who fought cancer together, will ride on the float along with researcher, Dr. Yael Mossé, who developed a treatment that saved both their lives. That treatment was possible only through contributions to support ongoing research. Steve Guinan, a leader from Northwestern Mutual, joins the Gilgers and Dr. Mossé. Guinan is a cancer survivor who is committed to  funding research. As Steve said, “A small group of thoughtful people can change the world.”

Together with Steve, Northwestern Mutual employees and financial representatives have raised more than $12 million for the company’s Childhood Cancer Program—funding more than 130,000 hours of research.

Learn how one small step and idea has grown into a movement to fight childhood cancer.

See firsthand how funding has led to breakthrough treatments—including the treatment that saved Emily and Edie Gilger.

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