Alex M. Rosenblatt
Wealth Management Advisor|CLTC®
Meet Alex Rosenblatt
Professional Background
After nearly a decade in the institutional equity marketplace where he repeatedly earned the trust and respect for his integrity, responsibility and work ethic from his colleagues and clients, Alex returned to the company where he got his start, Northwestern Mutual, with a sincere desire to put his skills to use helping and making a difference and impact on the lives of others. He currently serves as a Wealth Management Advisor with the company's San Francisco office.
Accolades
Alex is a member of the Northwestern Mutual Forum, a group of the firm’s most elite and respected advisors nationally and is also Court of the Table Qualifier of the Million Dollar Round Table, placing him in the top 1% of the world’s financial advisors. Alex is most proud of being in the Top 100 advisors in Northwestern Mutual around the country for comprehensive planning. Alex has been a featured speaker at industry conferences and is regularly asked to speak at Northwestern Mutual offices around the country and in turn has inspired countless individuals. He has been published in Advisor Today, the most widely circulated periodical for the financial planning and advising industry.
Philosophy
Alex’s passion is helping others. A trusted friend and advisor to many leaders, Alex and his team work with high caliber, caring professionals. In this context, he advises a wide range of clients including: executives, business owners, and other professionals. The team specializes in offering guidance for those working in the fields of law, venture capital and private equity, investment banking, tax, and healthcare.
Alex's team provides coordinated skills and combined efforts to deliver comprehensive financial security planning and investment management alongside unparalleled access and real-time service. Alex aligns every aspect of planning, advice, and management with each client’s goals. The team’s refreshing approach helps clients plan to efficiently accumulate wealth, protect income, and grow assets while minimizing the impact of taxes over time.
Alex respects and shares the key values of doing right by clients with a focus on integrity, care, and loyalty. Alex’s career centers on providing business owners, corporate executives and professionals with intelligently planned and personally tailored insurance and investment programs, helping them create financial security for themselves and their families.
Knowing first-hand the critical importance of planning, protecting and growing a financial base, Alex brings to his clients a wealth of knowledge, professional advice and guidance, as well as a team of experts to assist in employee benefits, business succession, and complex estate planning issues.
Our Financial Planning Principals
When choosing a financial advisor team, sharing a common set of principles and beliefs is critical to a successful relationship. As such, below are our financial planning principles for your review.
To Be Successful, You Must Have a Plan: Just like you don't get into your car without a destination and an approximate route to get there in mind, financial planning is much the same. To be successful, we must first define what success means-that is the identification of your life's purpose and the goals associated with that purpose. Then we can craft a financial strategy specifically designed to pursue those objectives.
We Are Planning Focused: Many firms are either primarily insurance or investment focused, whereas we are planning-focused. This is because we know that decisions made in one area will impact many others. Thus, we constantly keep your complete financial life in mind to ensure proper alignment between each of your life's goals.
Financial Planning Is Not Precise: It Is Adaptive: We know that the world (markets, economy) and our personal lives (income, health, family) are ever-changing. A plan that sits on a shelf couldn't possibly account for all that life will throw at you, so we meet regularly to adjust your plan as needed to reflect the current reality.
We Control the Things We Can Control: We will not pretend to know which way the market will go next as there are no facts about the future. We believe in controlling what we can control. That is, the amount we save, how long we give our savings to grow, our asset allocation, our behavior, and how we plan for various risks. These are what will ultimately determine your success.
Prepare for What Can Go Wrong: Invest for What Can Go Right: Even the absolute best investment portfolio can be undone if you are not prepared for life's what-ifs. A few examples might include an unexpected death, health issues, accidents, lawsuits, or becoming disabled. Planning for and insuring against these risks is what allows us to invest for all that can go right. We cannot control what happens to us, so it is imperative that we are prepared for each of these possibilities.
Good Planning Has a Long Time Horizon: We view every client relationship as a lifelong partnership. This is a significant advantage because our single objective is to provide advice that will (hopefully) result in the accomplishment of your multi-decade goals and we expect to walk with you every step of the way.
We Follow Our Own Advice: As the steward of many of our clients' complete financial lives, we believe that we should plan for our own financial lives by using these same financial planning principles. So, that's exactly what we do.
We sincerely hope that through our collaborative approach and principles-based planning philosophy, you will feel encouraged to pursue what is most meaningful to you.
Our Investing Principals
When choosing a financial advisor team, sharing a common set of principles and beliefs is critical to a successful relationship. As such, below are our investing principles for your review.
Purpose ➔ Plan ➔ Portfolio: Before establishing a portfolio, the initial focus of our conversations will be to understand your purpose (and goals) for investing. Next, we will develop a financial plan that will then guide the development of a portfolio in pursuit of your purpose with each of the following principles in mind.
Investing Principles:
We Align Your Investments with Your Time Horizon: We believe that owning a diversified portfolio of long-term investments (equities) for your long-term objectives and short-term investments (cash, bonds) for short-term objectives will offer the highest probability of achieving your goals. This alignment of investments may seem simple, but it is critical to investing success through all market environments.
We Expect Volatility: We should expect bear markets as they have historically occurred about once every 3-4 years. Despite these events, over the last 65 years, the market (as represented by the S&P 500) has grown by almost 100X, excluding dividends. The only thing that was required of investors to earn that return was simply to stay invested.
We Stay the Course: Given the performance noted above, it's clear that investing success is much more about time in the market than timing the market (i.e., the best portfolio in the world will not work if you can't stick with it.) As such, we do not chase performance or fads, nor do we react to the latest market catastrophe as those actions invariably introduce new, unnecessary risks to your financial plan. If your portfolio is aligned with your goals and time horizon, there should be few causes for change regardless of the news or fads of the moment.
We Prepare, We Don't Predict: Because we expect bear markets (we just don't know the timing of them), we purposefully prepare both mentally and financially for whatever may come next through relevant ongoing communication and easy-to-understand financial strategies so you can feel comfortable standing by your plan during stressful times.
We Manage and Minimize Expenses: We believe that a diversified portfolio of low-cost funds and ETFs will serve you best in the long run. Additionally, taxes and transaction costs can cause a significant drag on performance, so we seek to minimize these expenses wherever prudent and possible.
We Follow Our Own Advice: As the steward of many of our clients' complete financial lives, we believe that the entirety of our own investable net worth should be invested in accordance with these same investing principles. So, that's exactly what we do.
This material does not constitute investment advice and is not intended as an endorsement of any specific investment or security. Please remember that all investments carry some level of risk, including the potential loss of principal invested. Indexes and/or benchmarks are unmanaged and cannot be invested in directly. Returns represent past performance, are not a guarantee of future performance and are not indicative of any specific investment. Diversification and strategic asset allocation do not assure profit or protect against loss.
Here are my areas of expertise
Financial Planning
Insurance Protection Strategies
Investment Planning & Strategies
Retirement Planning & Income Strategies
Life Insurance Strategies
Disability Planning
Education Planning & Funding
Estate Planning
Personal
A native San Franciscan, Alex graduated with honors from the University of San Francisco where he met his wife, Kelly Jane. Their first child, Mathilda, was born in January 2012. They welcomed their second daughter, Lucie, to the family in 2014. His commitment to helping others and the community has led Alex to commit time and energy as a Board Member of the San Francisco General Hospital Foundation.
Lending a hand in my community.
As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.
Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
