Professional
Rocio started at Northwestern Mutual as a financial representative intern in 2008. She fell in love with the career of helping families create an efficient financial plan that creates piece of mind and confidence in their finances.
Rocio transitioned to a full-time advisor in late 2008. Since then, she has had many director roles over the years. Currently she is a Financial Advisor and Growth and Development Director helping new advisors develop their careers. In 2015, she became part of the Million Dollar Round Table (MDRT) association. Members demonstrate exceptional professional knowledge, strict ethical conduct, and outstanding client service. MDRT membership is recognized internally as the standard of excellence in the life insurance and financial services business.
Rocio is also a CERTIFIED FINANCIAL PLANNER™ professional. This certification is the standard for financial planning. CFP® professionals meet rigorous education and experience ethical requirements of the CFP® Board, including having completed financial planning coursework at an accredited university and passed a comprehensive CFP® certification exam covering the following areas: Professional Conduct and Regulations, General Principles of Financial Planning, Risk Management and Insurance Planning, Investment Planning, Tax Planning, Retirement Savings and Income Planning, Estate Planning and Psychology of Financial Planning
Education
Bachelor of Science in Business Finance from San Jose State University, San Jose, CA
CERTIFIED FINANCIAL PLANNER™ certification from UC Berkeley Extension
Physician Financial Management from Radden Education Institute
Personal
Rocio and her husband Javier live in Redwood City, CA. Rocio was born in Mexico and moved to the Bay Area at the age of 4. Their son, Javier joined the family in 2015 and daughter, Leah in 2018.
Rocio and her family love spending time with family and friends. They also love seeing the world and traveling to new locations internationally. Over the last few years, they've traveled to Mexico, Costa Rica, Denmark, Thailand, Iceland, and the Philippines. They are looking forward to traveling to Japan and Europe next year!
From left to right: Iceland, Costa Rica, Thailand
Giving Back
Peninsula Latina Giving Circle
Rocio joined the Peninsula Latina Giving Circle in 2023. This non-profit organization is the largest network of Latino philanthropist in the country. Their mission is to unleash the power of Latinos and help them achieve social justice. They grant money to Latino led non-profit organizations in San Mateo County focusing on early education, and mental health.
Lending a hand in my community
As part of Northwestern Mutual, Rocio is proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations she has partnered with:
Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)
ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.
Beads of Courage
Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.
Here are Rocio's areas of expertise
Financial Planning
Insurance Protection Strategies
Life Insurance Strategies
Retirement Planning & Income Strategies
Education Planning & Funding
Disability Planning
Multigenerational Planning
Estate Planning
How Northwestern Mutual helps you live the life you want.
When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.
Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.
It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.
