Hershey Financial Group
Spencer M. Hershey Jr
Wealth Management Advisor|CLU®
Our team is dedicated to providing the ultimate client experience. We firmly believe in treating others the way we want to be treated. Here you will find the people who help make it happen.
If you have questions, concerns or need assistance, please reach out directly to one of our team members.

Hershey Financial Group

Brandi Boing
Director of Operations and Client Service
Brandi joined Northwestern Mutual in 2015 and holds her Life and Health license. For years, Spencer and Brandi joked about Brandi joining his practice and when she moved back from Arizona the opportunity presented itself. She is the team's first point of contact and oversees the day to day operations of the team. Brandi is responsible for maintaining the elite level of client service.
Brandi may work directly with you to:
- Schedule appointments and account reviews.
- Facilitate communications such as billing inquiries, updates to your contact or beneficiary information.
- Process new insurance accounts and provide underwriting updates.
Brandi graduated from Mount Union College in 2008 with a double major in Art and Business, Marketing Concentration and Economics minor. She still pursues her art endeavor by painting whenever she gets the chance and enjoys spending time with her two Labrador's Squeaks (chocolate) and Brutus (black)!

Joshua Perger
WMCP®
Associate Wealth Management Advisor
Joshua joined Northwestern Mutual in 2013 as an intern in the Canton office. Joshua was away from the Northwestern Mutual family from 2015-2022 as an advisor at a few institutions in the discount brokerage and bank advisory space.
Outside of the office, Joshua enjoys watching NFL games and Formula 1, he enjoys traveling, and spending time with his wife, Janelle, and sons Braxton and Holden.

Ryan M Reed
ChFC®, CLU®, CLTC®
Associate Financial Representative
Ryan started with Northwestern Mutual in 2016 as a Financial Advisor and joined the Hershey Financial in 2024. Ryan and his wife Sarah live in Dalton with their two children. When not in the office, he enjoys spending time with my family, golfing, and being outdoors.

Melinda L Tarter
Financial Planning Analyst
Melinda graduated from Pennsylvania State University in 2012 and began her career in real estate appraisal and portfolio management. She began at Northwestern Mutual in 2018 as a Financial Advisor and joined Hershey Financial in 2024. She specializes in individual and business planning, especially for those clients in health, small business, and real estate sectors.

Jacob S. Cunningham
Director of Investments and Planning
Jacob is a graduate of the University of Akron, class of 2015, with a bachelor’s degree focusing on personal and corporate finance. He joined Northwestern Mutual in 2014 as an intern. Jacob currently holds his Life and Health Insurance License and Series 7 General Securities License.
Jacob spends most of his time focusing on the investment portion of the business. He establishes investment accounts and processes services requests for our clients. Jacob assists with portfolio implementation, creating systematic account contributions, implement retirement distribution strategies, and executing the buying and selling of securities.
Outside of the office, Jacob enjoys traveling, camping, and spending time with his wife, Katie, and daughters Elsie and Evelyn.

Jennifer M Murdock
Director of Client Relations
Jennifer started with Northwestern Mutual in 2012. She is responsible for the overall client relations and marketing initiatives of our office.
How can Jennifer help you?
- Scheduling and calendar management
- Marketing and promotion
- New client services
- The Planning Experience
- Welcomes the opportunity to work with referrals and networking

Deborah Cooper
MBA, CLU®
Director of Insurance Services
Debbie joined Northwestern Mutual in 1999 as an Associate Financial Representative. In her current role as Director of Insurance Services, she can assist you with all your inforce policy inquiries and changes, and also work with you on taking the necessary steps to applying for new or additional insurance.
She would be happy to assist you in any service work or application processes including:
- Providing current status and account values for policies
- Service work on your insurance policies including premium payments, updating information, and assistance with eSignature transactions
- Completing applications and working on policy changes
Debbie graduated from Youngstown State University with a Bachelor’s Degree in Hospitality Management and a Master’s in Business Administration.

Chelsea Hershey
Director of Marketing and Communications
Chelsea joined the team in 2023. She has been married to Spencer Hershey Jr. since 2011. They have four children: Spencer III, Peyton, Knox and Mia.
Chelsea can assist with:
- Scheduling & Calendar Management
- Marketing & Branding
- Coordinating Special Events
Chelsea is a graduate of West Liberty University with a Bachelor of Science degree in Dental Hygiene. She enjoys concerts, vacations with her family, interior design & decorating, and cheering on The Ohio State Buckeyes.
Network of Specialists
Through Northwestern Mutual, I have access to a Network of Specialists. We help each other, share ideas and common values, and leverage each other's talents to help you achieve your personal dream of financial security.

Christopher W Brown
ChFC®, CLU®, RICP®
Wealth Management Advisor
Chris's professional mission centers around helping his clients achieve financial security for their families and businesses. Acknowledging the uncertainty of the future, he understands the importance of preparing for both favorable and challenging circumstances. By establishing a foundation of trust and providing top-notch service, Chris fosters long-term relationships with his clients.
With unwavering integrity as his guiding principle, Chris strives to assist his clients in navigating the complexities of financial planning. Whether it involves developing strategies for wealth preservation or creating a comprehensive insurance portfolio, he is dedicated to delivering the highest quality advice and solutions.
Through his multifaceted life, Chris demonstrates a genuine commitment to his family, community, and clients. He embodies the values of diligence, compassion, and foresight, making him a trusted partner in the pursuit of financial stability and a fulfilling life.