Northwestern Mutual Wins Two Awards for Online Innovation
(July 6, 2010 – Milwaukee, WI) Northwestern Mutual is earning acclaim from the Microsoft Corporation and business marketing experts for creating new innovative online tools.
Microsoft is announcing that Northwestern Mutual is the winner of its prestigious Website Innovation Award, honoring the company’s successful redesign of its flagship website, http://www.northwesternmutual.com. In addition, the Business Marketing Association revealed that Northwestern Mutual won the organization’s Social Media Award of Excellence for its Dress to Impress Facebook application. Both new websites were launched in early January 2010.
“Being recognized by Microsoft and other professionals is an honor, because it shows Northwestern Mutual is using new technology in intelligent ways to meet people’s needs,” said Conrad York, vice president of marketing for Northwestern Mutual. “More people are going online to find financial solutions and a great career – and they want to use simple, compelling tools like the ones Northwestern Mutual has to offer.”
The company redesigned NorthwesternMutual.com with a simplified navigation, making it easier for people to find the information they seek. On the site, the company also launched a life event application, a rich Internet application designed to engage consumers on financial solutions they may need to meet changing circumstances.
“Any married couple, parent or retiree will tell you that new life experiences can create new financial needs,” said Karl Gouverneur, vice president – information technology. “A lasting relationship with a financial professional is still the best way to achieve long-term goals, but this technology is helping people understand how to take that first step.”
To make young professionals and college students aware of Northwestern Mutual career opportunities, the company launched "Dress to Impress," a fun Facebook application that lets users rate people's style as "career-makers" or "deal-breakers." From business suits to boxer shorts, the humorous game has users dress themselves in various apparel options to make a more serious point: the market for today's top careers is very competitive.
About Northwestern Mutual
The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) – the industry leader in total individual life insurance, long-term care insurance, and disability insurance dividends paid to participating policyowners – has helped clients achieve financial security for more than 150 years. Though dividends are not guaranteed, are reviewed annually and are subject to change, the company has paid life insurance dividends every year since 1872. As a mutual company with over $1.2 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with policyowners and deliver consistent and dependable value to clients over time. Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments.
For further information, contact:
Jean Towell 1-800-323-7033
7/6/2010 2:10:12 PM