Northwestern Mutual

Health and Fitness Tops Consumers' List of Worries, According to Northwestern Mutual Charitable Campaign

When Northwestern Mutual asked people to let their worries go as part of an engaging interactive website,, more than 42,000 visitors to the site chose Health & Fitness as their top concern. Based on these votes, the Northwestern Mutual Foundation has decided to contribute $400,000 to Activate America®, the YMCA's response to the nation's health crisis, which helps individuals and families adopt and maintain healthy habits and behaviors, and helps create and sustain healthier communities. The gift includes support for YMCA Healthy Kids® Day, a free, annual celebration and core component of Activate America.

"YMCA Healthy Kids Day is the nation's largest health day for kids and families focused on improving physical, emotional and spiritual well-being in a fun and motivating environment," said Jonathan Lever, national director of Activate America. "This contribution will go a long way to help teach kids and families across America about the healthy behaviors and practical lifestyle changes they can adopt to take better care of themselves and each other."

Let Your Worries Go is an integrated marketing and charitable campaign developed by Downtown Partners Chicago that gave visitors to the site an opportunity to select some of life's greatest concerns, choose a mode of transportation and watch as their worries were sent away. In total, visitors let nearly 300,000 worries go with a medieval catapult, rocket ship, submarine or hot air balloon over the nine-month campaign that ended December 31, 2008. Concerns were both societal and wealth management-related. Those visitors who had financial worries were provided the opportunity to contact one of the more than 7,000 Northwestern Mutual Financial Network representatives across the United States trained to help people achieve long-term financial security. The top three worries selected by the public included: health and fitness, natural disasters and wealth-accumulation, followed by education funding, illness, financial security, retirement planning, and hunger.

Northwestern Mutual Foundation is contributing a total of $1 million to four non-profit agencies that help alleviate these worries, based on the number of votes received for each. In addition to the YMCA gift, Habitat for Humanity is receiving $250,000 for New Orleans; Susan G. Komen for the Cure® is receiving $200,000; and Feeding America is receiving $150,000.

"During this time when every dollar counts, the Let Your Worries Go campaign is a great way for the Northwestern Mutual Foundation to make a meaningful impact across the country," said Deanna Tillisch, director - corporate affairs. "We're pleased to help address health and well-being concerns with a considerable grant to the YMCA, and provide support for disaster relief, cancer research and alleviating hunger."

WWW.LETYOURWORRIESGO.COM was recognized as "site of the day" on March 19 by Favourite Website Awards (FWA). It also received the Outstanding Web Site Award from the Web Marketing Association, The Viral Hall of Fame Award from Marketing Sherpa and the Best in Show Award from W3 Award Winner.

The Northwestern Mutual Foundation

The Northwestern Mutual Foundation has honored its mission -- inspiring human potential through lifelong learning and community commitment -- by granting support in three focus areas: Education, Health and Human Services, and Arts and Culture. The Foundation is the largest corporate giver in the state of Wisconsin, contributing $19 million nationally and locally in 2008.

Northwestern Mutual

The Northwestern Mutual Life Insurance Company - Milwaukee, WI (Northwestern Mutual) has helped clients achieve financial security for more than 150 years. As a mutual company with over $1 trillion of life insurance protection in force, Northwestern Mutual seeks to share its gains with policy owners and deliver consistent and dependable value to clients over time.

Northwestern Mutual is an industry leader in total individual life insurance and disability insurance dividends paid to participating policy owners. Though dividends are not guaranteed, as they are reviewed annually and are subject to change, the company has paid life insurance dividends every year since 1872.

Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment advisor, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investment Group. Further information can be found at

Downtown Partners in Chicago

Downtown Partners is a Chicago-based communications agency that crafts advertising, interactive, direct mail, public relations and design programs to invigorate its clients' brands. Downtown Partners has a blue-chip roster of clients including Walgreens, Northwestern Mutual, Northern Trust, Kellogg School of Management and the Chicago Convention & Tourism Bureau.

First Call Analyst:
FCMN Contact:

SOURCE: Northwestern Mutual

CONTACT: Jean Towell of Northwestern Mutual, 1-800-323-7033,

Web Site:

3/12/2009 9:00:00 AM