Northwestern Mutual

Northwestern Mutual Rated #1 in National Customer Satisfaction Ranking

MILWAUKEE (BUSINESS WIRE), December 15, 2010 - Northwestern Mutual continues to lead the industry with the highest customer satisfaction score among large U.S. life insurers, according to the latest American Customer Satisfaction Index (ACSI).

Northwestern Mutual led all large life insurer competitors with a score of 80, outpacing New York Life, MetLife and Prudential.

“When clients stand up and tell industry analysts, ‘We wholeheartedly trust Northwestern Mutual more than any other company,’ it’s very humbling,” said Greg Oberland, executive vice president - insurance and investment products. “We’ve been able make an impact on people’s hearts and minds by doing what we’ve always done: doing what’s right for our policyowners and repeatedly delivering exceptional long-term value to clients. The study shows how appreciative people are to work with a financial security company that consistently performs regardless of the economic conditions.”

One of the key factors highlighted by Northwestern Mutual clients was the company’s financial strength. Although ratings are subject to change, Northwestern Mutual continues to maintain the best-possible insurance financial strength ratings with a stable outlook from the nation's four major rating agencies: Fitch, Standard & Poor’s, A.M. Best and Moody’s.

Northwestern Mutual is also the industry leader in total individual life insurance, disability insurance and long-term care insurance dividends paid to participating policyowners. Dividends are not guaranteed, are reviewed annually and are subject to change. The company has paid life insurance dividends every year since 1872.

Satisfied Policyowners Share “Life Stories” on Facebook

Several policyowners highlighted their satisfaction with the company’s permanent life insurance on Northwestern Mutual’s Facebook page. Most recently, some policyowners videotaped how they have used their permanent life insurance policies to take advantage of an opportunity or achieve a goal while providing protection for their family. The videos are not related to mean an endorsement of the ACSI study.

About the ACSI Study

Produced by Claes Fornell at the Ross School of Business at the University of Michigan, the ACSI is billed as “the definitive benchmark of customer satisfaction.” The ACSI study tracks the attitudes of customers of products from more than 225 companies on service, quality, value, expectations and loyalty. Northwestern Mutual’s score was determined by surveying a sample of the company’s clients.

Company scores and other information about the ACSI can be found on the ACSI Website:

About Northwestern Mutual

The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) has helped clients achieve financial security for more than 150 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual shares, as appropriate, its gains with policyowners and deliver consistent and dependable value to clients over time.

Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments.

12/15/2010 11:06:33 AM