Northwestern Mutual

Northwestern Mutual Launches Life Stories Videos on Facebook and YouTube, Highlighting Consistency, Flexibility and Stability of Permanent Life Insurance

MILWAUKEE (BUSINESS WIRE), December 14, 2010 - Northwestern Mutual has unveiled a new video series that highlights how Northwestern Mutual permanent life insurance provides a consistent, flexible and strong foundation for helping individuals meet their goals in life.

Each of the new Life Stories videos features Northwestern Mutual policyowners sharing personal stories, highlighting how they leveraged the features of their permanent life insurance policy to take advantage of an opportunity or achieve a goal while providing protection for their family.

“Personal stories from our policyowners are a powerful and illustrative way to show how Northwestern Mutual permanent life insurance can help provide financial security over the course of a lifetime, no matter what life brings,” said David Simbro, Northwestern Mutual vice president, life products. “We hope that individuals will see themselves in these stories and understand how permanent life insurance factors into their own financial security planning.”

The “Life Stories” videos are posted on Facebook and YouTube, and are a key component of the company’s A Foundation For Life campaign. The first three videos available for viewing are:

  • Opening A Door To The World” - Long-term planners who aren’t afraid of hard work, Laura and Jeff Kopczynski transform a neglected residence into Cedar Montessori preschool in Glendale, California – thanks in large part to the cash value that had been steadily growing in their family’s Northwestern Mutual permanent life insurance policies.
  • A Final Lesson in Giving” - Dale Johnson, a retired schoolteacher in Waverly, Iowa, talks about his wife Sandy’s wish to use the benefit from her Northwestern Mutual permanent life insurance policy to endow the school she taught at for many years.
  • Finding the Right Financial Recipe” - A couple, Jim and Bev, successfully run a catering business in Readlyn, Iowa. Because of their Northwestern Mutual permanent life insurance, and its cash value, they have been able to take advantage of life’s opportunities allowing them to purchase a home in this community and invest in and expand their business.

“The policyowners in these stories show how a product like permanent life insurance can provide the protection – along with stability, flexibility and long-term growth – needed to help our clients achieve their individual goals,” said Simbro.

Research studies indicate consumers’ views on financial planning

In conjunction with the Foundation for Life campaign, Northwestern Mutual has conducted a series of research studies this year that highlight trends and individuals’ perspectives on long term financial planning topics. In the most recent study – Financial Matters - more than half of Americans (53%) believe it is the best choice for life-long insurance protection.

In a separate study - Financial Realities: Changing Timeframes – Northwestern Mutual found that Americans have embraced a distinctly more conservative approach to their financial planning, priorities and preferences. Most notably, three-quarters of people with financial goals have widened the time horizons in which they aim to accomplish them, and nearly three out of four favor financial strategies that are lower-risk, stable and steady versus those that carry higher risk in the pursuit of aggressive growth.

About Northwestern Mutual

The Northwestern Mutual Life Insurance Company – Milwaukee, WI (Northwestern Mutual) has helped clients achieve financial security for more than 150 years. As a mutual company with $1.2 trillion of life insurance protection in force, Northwestern Mutual shares, as appropriate, its gains with policyowners and delivers consistent and dependable value to clients over time. Northwestern Mutual and its subsidiaries offer a holistic approach to financial security solutions including: life insurance, long-term care insurance, disability insurance, annuities, investment products, and advisory products and services. Subsidiaries include Northwestern Mutual Investment Services, LLC, broker-dealer, registered investment adviser, member FINRA and SIPC; the Northwestern Mutual Wealth Management Company, limited purpose federal savings bank; and Northwestern Long Term Care Insurance Company; and Russell Investments.

12/14/2010 11:05:56 AM