Get to know our leadership team

Leadership at the Addison office is dedicated to doing good for our clients, employees and community.

Photo of Managing Director Chris Cruz

Chris Cruz

CLU®, CFP®

Managing Director

I was born in Miami, lived my formative years in Atlanta, and moved with my family to Dallas in 2004. I attended A&M University and in 2010 I interned at Northwestern Mutual. It didn’t take long to realize that I discovered my career and I never looked back. Currently, I reside in Carrollton with my wife, Bethany, my son, Clay, and my two dogs Bella and Leo. I am passionate about expanding into the Hispanic market and I embrace my Spanish Heritage by maintaining my fluency in Spanish & English. I also visit Miami frequently to stay in touch with close family and clients. In my free time, you can find me listening to an audiobook or enjoying time with friends and family.
Photo of Chief of Staff Brenda Reynolds

Brenda Reynolds

Chief of Staff

Photo of Director of Career Development Kennedy Damm

Kennedy Damm

Director of Career Development

My name is Kennedy Damm. I have been with Northwestern Mutual for four years, before Northwestern Mutual I was a Kindergarten teacher in Frisco, Texas. I attended The University of Arkansas with a degree in Elementary Education. I love being with my family and friends. My favorite sport is Football and cheer for the Razorbacks and Jets. My favorite characteristic about my career with Northwestern Mutual is the office culture.
Photo of Growth and Development Director Cole Reiser

Cole Reiser

Growth and Development Director

Before I joined Northwestern Mutual as a financial advisor, I served for three years as the Head of Fundraising for my alma maters' rowing team at UC Berkeley. Spending countless morning hours on the Oakland Estuary, winning two national collegiate and two international collegiate championships has cemented the Cal rowing team forever in my heart. I remain an active supporter to this day. My wife Rachel and I met at Berkeley where she was also a collegiate athlete, winning multiple national championships in swimming and previous to that, an Olympic gold medal in the 2012 Olympics. Today we enjoy our free time with our son, Shepherd, and our Goldendoodle, Lucy, at Cedar Creek Lake, The Hill Country, family get togethers in Minnesota, or cheering on the Jesuit rowing team at White Rock Lake.
Photo of Field Director Brent Harris

Brent Harris

Field Director

Before Joining Northwestern Mutual I was a collegiate baseball player at Ouachita Baptist. I graduated with a Bachelor of Arts degree in Christian Studies and Business, then pursued a career in ranch management as well as positions in the oil field before I began my career with Northwestern Mutual. After joining the financial industry I found my passion working with families and helping businesses protect the work they built from the ground up. On the weekends, I enjoy spending time with the incredibly adventurous love of my life, Lindsey, and with my family who still live in my hometown Aubrey, Tx. I believe in living a fulfilling life and working in this business has allowed me to lay the foundation to protect this type of lifestyle, whether that is traveling, scuba diving, skiing, or relaxing at home surrounded by my friends and family.
Photo of Field Director Marcus Arguez

Marcus Arguez

Field Director

Going on 5 years with Northwestern Mutual, Marcus has built a practice serving highly compensated W2 employees as well as successful business owners. Marcus' team specializes in helping families and businesses manage risk, accumulate wealth, and distribute wealth effectively. Marcus has a special passion for helping families grow generational wealth!
Photo of Field Director Richard Tinker

Richard Tinker

ChFC®

Field Director

As a married father of three, I understand the challenges of creating a solid financial future. Whether a single professional or a family, my experience in the financial field, along with an ingrained value in Marine Corp standards of, "honor and commitment", my goal is in guiding you to a strong financial foundation that will best suit, and sustain your immediate and future needs.
Photo of Field Director Jeff Whitacre

Jeff Whitacre

CFP®

Field Director

I grew up in Southlake, Texas, attending a small, private high school where I played almost every sport, with my favorite being six-man football. I graduated from Baylor University with B.B.A. in Marketing and Management in 2004, where I met and married my college sweetheart, Becca. We have three beautiful daughters, Ellie Kate, Caroline, and Noelle, and we are happily settled in McGregor, Texas. I really enjoy intentional time with my family and friends. I value meaningful and purposeful conversation. I strive to be a good steward of my gifts and resources, and I encourage my clients to do the same. I love to travel, especially to new destinations. I still enjoy playing sports (mostly football, golf, and tennis these days). Becca and I are active members of Harris Creek Baptist Church. We are avid Baylor Bear fans and enjoy supporting our alma mater.
Photo of Field Director Erik Lichty

Erik Lichty

CFP®

Field Director

Photo of Field Director Beau Jacobson

Beau Jacobson

CPA

Field Director

Beau has over 8 years of experience in the financial industry. Upon graduation from Texas Tech University with a Masters in Accounting, he earned his CPA certification and spent 5 years working at EY. After several years running one of the most successful financial planning practices across the country, Beau alongside his father-in-law Charlie Prothro, joined Sparks Financial in January 2024.
Photo of College Unit Director Trenton Heiland

Trenton Heiland

College Unit Director

I graduated from Baylor University with a Bachelor of Business Administration in Finance. I joined Northwestern Mutual as an intern while at Baylor, and after graduation accepted a full-time position as a Financial Representative in our Waco office. At Northwestern Mutual, I enjoy having the freedom of being able to put my clients first and do what is best for them. I am passionate about using my talents in the financial world, paired with a time-tested strategy that encompasses both a defensive and offensive approach, to tailor a plan that allows my clients to reach their vision of financial security. I grew up in Cleburne, TX and now live in Waco with my 3-year-old yellow Lab, Beau. I am a member of Highland Baptist Church and am involved in a community group as well as the men’s Bible study. In my free time, I enjoy waterfowl hunting, trying new restaurants, relaxing outdoors, playing fetch with Beau, and supporting Baylor athletics.

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