About me

Joe Hurley joined Northwestern Mutual in May 2024. He brings vast amounts of investment, industry and behavioral finance expertise to the firm.

Joe got his start in financial services in 2011 with Hartford Funds. In 2016, he was promoted to a field-based consultant in Colorado where he was responsible for over one billion in assets held in a variety of investment vehicles. While living in Colorado, Joe covered all types of wealth management firms which helped inform his decision to become an advisor and join Northwestern Mutual. He appreciates how growth and protection are fully integrated into NM’s financial planning process.

Joining Northwestern Mutual was a chance for Joe and his wife, Allie, to get back home to their Pennsylvania roots. Joe is originally from Wayne, Pennsylvania where he attended St. Joe’s Prep and Penn State University. He graduated from Penn State in 2010 with a Bachelor of Science in Economics.  He holds his Series 6, 7 & 63 registrations and is fully licensed in accident, life, and health insurance.

Outside of work, Joe enjoys golfing, reading, listening to podcasts and playing with his two sons – Ben and Will.

Lending a hand in my community.

As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)

ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Alex's Lemonade Stand logo

How Northwestern Mutual helps you live the life you want.

When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.

Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.

It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.

Northwestern Mutual buildings and column architecture