Justis Cousins

Growing up, I experienced firsthand the peace of mind financial planning can provide. My dad, an attorney, would often tell my brother and I that if anything ever happened, we would be okay. He had confidence in our family’s financial future thanks to the planning support of his Northwestern Mutual advisor.

While my dad encouraged my brother and I to become financial advisors, I decided to pursue my own path in college. I earned a degree in exercise science before beginning my professional career in personal training. Quickly, I discovered an appreciation for the flexibility of the career and, more importantly, a love for helping people become better versions of themselves.

After several years, it was time for something new, so I set out to find another industry in which I could still have an impact on people’s lives. After exploring my options, I remembered my dad’s advice and the way financial planning had made such a difference in my family. I jumped into a career with Northwestern Mutual, knowing it would allow me not only to help people in a profound way but also to leverage my experience in personal training. My wife, Ryann, jumped on board and quickly we began building our business. 

When it comes to physical or financial health, progress requires accountability, informed coaching, and clear goals. That’s exactly what I’m skilled at providing my clients through strategic wealth accumulation.

My team and I serve individuals and families from many walks of life; however, we have a particular passion for working with underserved communities. I believe that with intentional planning, a single person can change the trajectory of their family’s financial legacy. To me, nothing is more rewarding than walking alongside clients as they pursue a better future.

If you’re looking for an advisor who truly cares about supporting you on your financial journey, let’s connect. My team and I would love to meet you. Schedule a meeting with me in the link below.

As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.

Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.

It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.