Personal

Lou Larmoyeux grew up in Jacksonville Florida where he attended The Bolles School. After high school, Lou spent a year at the University of Florida and after transferring, graduated from the University of Alabama. Lou returned to Jacksonville after graduation to be near friends and family and to find employment in the community he grew up in. On September 17, 2004 Lou married Stacy Wilkinson (former Homecoming Queen and Bishop Kenny grad) in Jacksonville. They have three children... Lou IVth, Patrick, and Anna Rae. Lou and Stacy enjoy spending time with their family on summer vacations in the North Carolina Mountains. For them, being away in the mountains offers fewer distractions and allows for everyone to have fun, relax and reconnect.

When Lou isn’t working he enjoys spending time with his family and attending his children’s sporting events. In Lou’s personal time he likes to exercise and take his dog Duke to the dog park. For the past 23 years Lou has integrated himself in the community coaching youth sports at both the YMCA and JYSC. Lou's family attends weekly Mass at Assumption Catholic Church. His favorite local charities are Catholic Charities, City Rescue Mission, and Goodwill. Lou strives to be a good husband, father, son, and friend... and trusted advisor to his clients.

Lending a hand in my community.

As part of Northwestern Mutual, I'm proud to help accelerate the search for better childhood cancer treatments while supporting families undergoing treatment, and survivors from late effects. Here are some of the organizations we partner with:

Alex's Lemonade Stand Foundation for Childhood Cancer (ALSF)

ALSF funds cancer research, raises awareness, and supports the families of children with cancer. Since 2012, Northwestern Mutual, its employees, and financial professionals like me have donated more than $20 million to support ALSF and fund over 400,000 research hours.

Alex's Lemonade Stand logo

Beads of Courage

Beads of Courage is an art-in-medicine program that helps kids with cancer tell their unique treatment story through colorful beads that are symbols of their courage.

Beads of Courage logo

Professional

Lou has been working in the financial industry for the past 23 years. His decision to become a financial advisor came from his desire to be in a profession where he could help people and change their life for the better. After a lunch meeting with his future father-in-law, who also happened to be the managing partner at Northwestern Mutual at the time, Lou decided to pursue a career with NM.

Lou’s clients praise him for his thoroughness and for guiding them to make impactful decisions with their money. He is viewed not only as their trusted advisor but a close friend as well. Lou’s drive comes from knowing that he can make a difference in his client’s financial well-being. His ideal client is someone who loves their family, has high character, and is committed to planning and following through on their plan. What separates Lou from other advisors is that "I am committed to putting my clients’ interests before my own. No one will care more about your financial outcome than me."

Profession

  • Wealth Management Company Financial Advisor 
  • Northwestern Mutual Life Specialist (2009 - current)

Education

  • Bachelor of Science in Education from University of Alabama

Awards and Recognition

  • Million Dollar Round Table - Qualifying Member (2000-2008)
  • Million Dollar Round Table - Qualifying/Life Member (2009-2017)
  • NAIFA National Quality Award (2000-2017)

Professional Designations

  • Northwestern Mutual Life Specialist (2009 - 2015)
  • Million Dollar Round Table is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT.
  • NAIFA is the only organization serving and representing insurance and financial advisors regardless of the products they sell or the focus of their practice. NAIFA is your professional association, and its focus is to protect your business, help you grow your business and promote ethical business conduct.

Here are my areas of expertise

Financial Planning

Insurance Protection Strategies

Life Insurance Strategies

Retirement Planning & Income Strategies

Education Planning & Funding

Disability Planning

Multigenerational Planning

Estate Planning

How Northwestern Mutual helps you live the life you want.

When people feel better about their money, good things happen—they become more confident and feel more secure. For more than 160 years, Northwestern Mutual has helped people achieve the financial flexibility they need to live more and worry less.

Being a mutual company means Northwestern Mutual reports to its clients, not Wall Street. They don't believe in chasing fads or taking undue risk for short-term gains. Instead, they take a long-term approach—both in the way we help people plan to reach their goals, and in the way they do business. This has served their clients (and mine) well through all kinds of economic ups and downs, including wars, recessions, even the recent pandemic.

It's why I'm happy to be part of a company that's in it for the long-haul and prioritizes clients over profit.

Downtown Milwaukee, WI Skyline