Over the summer, Northwestern Mutual kicked off its social media #LemonTopChallenge to raise awareness for finding better treatments and cures for childhood cancer. In honor of September being Childhood Awareness Month, the company is bringing the challenge back and inviting you to join in on the fun to help drive awareness for an important cause. It’s easy!
How to participate in the #LemonTopChallenge
Grab a lemon.
Balance it on your head or someone else’s (hint: think family, friends, coworkers and even pets!).
Snap a photo or capture a video.
Share it on LinkedIn, Twitter, Facebook, Instagram or TikTok (or them all!) through September 30, 2023.
Use the hashtag #LemonTopChallenge and tag @alexslemonade and @northwesternmutual.
Northwestern Mutual will make a $10 donation to Alex's Lemonade Stand Foundation (ALSF), up to $500,000 for each photo or video shared.
Northwestern Mutual’s Childhood Cancer Program is devoted to accelerating the search for better treatments and cures for childhood cancer, while also supporting families undergoing treatment and survivors struggling with lasting effects. Since 2012, Northwestern Mutual has donated more than $50 million to the cause overall, which includes more than $30 million towards funding more than 600,000 hours of research through our partnership with Alex's Lemonade Stand Foundation.
To learn more about Northwestern Mutual's decade-long commitment to fighting childhood cancer, visit its Foundation's website here.