A company with purpose

Because our commitment spans generations of clients, everything we do is rooted in our foundational pillars.

Mutuality

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Being a mutual company grounds the way we do business—for the benefit of our clients, not Wall Street. We live our mutuality in how we design and price our products, how we pay dividends, and how we invest. And we can take a long-term view because we aren't driven by quarterly returns.

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Unsurpassed financial strength

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Our outstanding financial strength gives us the capacity to deliver on our promises to clients in good times and bad. We have the highest financial strength ratings awarded to U.S. life insurers by all four major rating agencies. Because of this strength, we can stay the course, keep our eye on the long-term, and make the right decisions for our clients.

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A view of Northwestern Mutual's historic south building and the tower in downtown Milwaukee.

Exclusive distribution

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Our financial professionals are among the most highly trained and credentialed in the industry-earning designations such as Chartered Life Underwriter (CLU®), Chartered Financial Consultant (ChFC®), certified financial planner™ professional, and many others. Unlike companies that distribute their products through multiple channels and independent brokers, Northwestern Mutual products are available only through our exclusive network of financial professionals. Each professional is highly trained in the unique attributes of our products and how they can best serve a client's financial goals.

Young woman smiling outside of a building.

Superior product value

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Maximizing product value is essential to fulfilling our commitment to serve our clients for the long run. We focus on four key areas: careful underwriting, smart investing, client loyalty, and low expenses.

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Our version of financial planning

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We believe all clients deserve financial planning that helps them live their best lives. Our advisors will create a plan based on client priorities, tailoring it from a wide range of financial options designed to give our clients the flexibility and confidence to achieve their goals now, and years from now.

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Trusted advisors, trusted advice

A financial advisor meeting with a client.

Our 6,500+ financial advisors and representatives are true partners who are with their clients in the key moments of clients' lives. Our advisors are dedicated to helping people make the right financial choices, adjusting their plan as their lives change, and keeping them on track by being the approachable partner all clients deserve.

Working with an advisor
A financial advisor meeting with a client.

The Northwestern Mutual difference

No. 1 direct provider of individual life insurance in the U.S.

We're the largest direct provider of individual life insurance in the U.S.1

Latest ranking for Northwestern Mutual based on direct premiums written 2019, S&P Global Market Intelligence

No. 1 most trusted insurance company

Best Life Insurance Company ranked by NerdWallet in 20202

Ranking for Northwestern Mutual Investment Services LLC, ©2017–2020 and TM, NerdWallet, Inc. All Rights Reserved.

A++ financial strength rating

AAA, Aaa, and AA+ — we've earned the highest financial strength ratings awarded to life insurers from all four major rating agencies3

Awarded in the Insurance category: Life & Health industry, Fortune® Magazine's annual survey, 2017

Top 10 ranked investment service

We're one of the top U.S. Independent Investment Broker-Dealers.4

Ranking for Northwestern Mutual Investment Services LLC, Financial Advisor magazine and InvestmentNews, May 2020

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